Three Letters That Say It All
Isn’t it remarkable how three letters like “CPA” can speak volumes about who you are and what you do? These three letters indicate that you are the gold standard for accounting professionals. You’ve met higher education requirements, passed a rigorous exam, and provide far more than just tax prep and number crunching.
SCACPA Supports the CPA Difference
SCACPA knows how much value the CPA license holds—not just for the profession but for the public. That’s why we created the #WhyCPA campaign: to educate South Carolina communities and beyond on who CPAs are, what they do, and why they matter.
What Is the #WhyCPA Campaign?
Through this ongoing public service initiative, SCACPA shares photos, videos, and social content that illustrate the real difference between a CPA and a non-certified accountant or general tax preparer.
Here are a few of our favorite #WhyCPA messages:
- “If popping popcorn doesn’t make you a chef, adding numbers doesn’t make you a Certified Public Accountant. #WhyCPA”
- “If your tax preparer’s office has a mascot, you probably didn’t hire a CPA. Learn the value of a CPA. #WhyCPA”
- “Think outside the software. Hire a CPA. #WhyCPA”
- “If you don’t trust Google for healthcare, don’t trust the internet for financial advice. Hire a CPA. #WhyCPA”
Why It Matters
This campaign helps your clients and your community understand the value you provide—not just during tax season, but year-round.
It helps distinguish CPAs from unlicensed preparers. It sparks curiosity in the public to ask better questions and make smarter financial decisions. And ultimately, it increases your visibility and helps grow your business.
“The #WhyCPA campaign embodies the very premise on which SCACPA is based,” said SCACPA CEO Chris Jenkins. “We exist for this very reason—to promote that critically significant CPA license across the state of South Carolina and to advocate for what you do.”
What’s Next?
Thanks to the campaign’s success, SCACPA is expanding #WhyCPA across more platforms to amplify its reach and benefit even more members.
How have you made a difference for your business? Share your #WhyCPA story on your social and tag SCACPA!
